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Toyota Motor Company President Akio Toyoda with the 2018 Camry and Camry Hybrid

Toyota Debuts Next Generation Camry

DETROIT (Jidosha Shinbun) -- Toyota took the wraps off the next generation of Toyota Camrys at the North American International Auto Show (NAIAS). Back in December of 2016, Toyota teased a rear taillight and claimed the new Camry would be "eye-catching" and "prepare to stare." The new Camry appears to follow in the footsteps of the Prius and Prius Prime in design. Depending on your taste, Toyota may have hit the mark or they may gone too far. The new Camry uses the Toyota New Gobal Architecture (TGNA) like the Prius and the C-HR. Bob Carter, Toyota senior vice president of automotive operations says that "the all-new 2018 Camry is, without a doubt, the most captivating mid-size sedan we've ever produced." It's definitely dramatic yet still looks like a Camry. The rear, however, actually subtly reminds us of the Nissan Maxima. The Camry will be available again in four trim levels. The trim levels are LE, XLE, SE, and XSE. If the exterior didn't seem to have gotten a dramatic enough design, the interior surely will. The new interior is dramatic and sheds the conservative look of the previous generations. The new dash slightly resembles the one in the Prius and the previous generation Lexus RX. Toyota says they used "the highest grade of soft touch and premium materials" for the interior and judging from what we've seen we'd have to agree they really put effort into it. It would not look out of place in a Lexus. The new Camry can be had with a 2.5 liter 4 cylinder engine, a 3.5 liter 6 cylinder engine, or a hybrid .

Courtesy Toyota

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