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Toyota Motor Company President Akio Toyoda with the 2018 Camry and Camry Hybrid

Is The New Camry That Radical?

Toyota debuted the new 2018 Toyota Camry at the North American International Auto Show (NAIAS) in Detroit. As usual it was the typical snazzy unveiling for one of the most important cars for Toyota. When Toyota first announced that they were revealing the new Camry at NAIAS, they stated the new Camry would be "eye-catching" and "prepare to stare." On January 9, when Toyota revealed the new Camry, it defintely caught people's eye and people did stare. While the general consensus is that the new Camry is a departure from Camrys in the past, reactions were mixed about whether is was good or bad. Did Toyota take too much of a risk with the new Camry? Is it possible that the new look may actually alienate Camry's loyal buyers? It's my opinion that the new look isn't as radical as some think it is and the new Camry will be as successful as previous generations. The new Camry uses the GA-K platform based on the Toyota New Global Architecture (TNGA). Toyota says that the new architecture allowed the Camry to be a wider and more composed vehicle with better seating positioning for the driver. Toyota has also mentioned that the platform will be stiffer. As with previous generations, the 2018 Camry can be had with a 2.5 liter 4 cylinder engine, a 3.5 liter 6 cylinder engine, or a hybrid motor. We can see that the specifications aren't that much different from previous generation Camrys. This only leaves the style of the new Camry as the only factor which was the original question. Will the new look alienate loyal Camry buyers? It's my opinion that the new design will not put off loyal Camry buyers and may actually bring in customers that were considering other brands. It is also my opinion that the new style is not as radical as it seems to be and is actually typical Toyota.

Let us start by examining the front end of the new Camry compared to a current generation Camry. While the opening for the front hood has changed, notice how the complete front opening has a similar hourglass like shape that looks like where Lexus' spindle grille might go. At first glance the new Camry may seem like a big change, but in reality it's a styling choice that Toyota has used before with slight changes. The only change on the front end is that the horizontal bar around the Toyota logo is now body colored and goes under the Toyota logo.

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